The new ad placement is currently limited to United States residents. However, this is likely the early stage of a phased rollout, and all compatible Fire TV models will eventually display ads before entering screensaver mode. Turning off Ambient Experience is the only way to stop these ads. You should see the option in your Fire TV’s “Display and Sound” menu (Settings > Display and Sound > Ambient Experience). Streaming device manufacturers and service providers are all out to increase ad revenue. When they aren’t introducing new ad formats, they’re phasing out ad-free plans (even for paying subscribers), and customers are left to bear the brunt. Again, you need not worry about pre-screensaver ads if your Fire TV doesn’t support Ambient Experience. If it does, turning off Ambient Experience keeps the ads away. However, you’ll be trading off features like customizable widgets, background audio playback, location-based clock and weather reports, etc.
